Escalator Advertising- Escalator Advertising by Aap!Global, Aap!Rails - Escalator Handrail Advertising and other Mediums - Aap!STeps

An Overview of Advertising On Escalators

Escalators are consumer focal points usually located on main points of pedestrian traffic. Servicing thousands of daily riders, escalators provide a unique, long lasting point of interaction for global brands, advertisers and messages with urban individuals. From Aap!Rails - our line of branded handrails, to Aap!Steps - out line of escalator step graphics, to exterior side paneling, advanced floor graphics and more, Aap!Global provides custom, developed solutions to allow messaging to interact with individuals in fun, safe, and unique ways. Aap!Global escalator advertising solutions can usually be installed with little or no machine modification. Limited only by our imagination, Aap!Global can provide custom, high end beautiful solutions for global marketers and media owners.

Why Advertising on Escalators?

Benefits to Advertisers using Escalator Step Advertising

Multi-Impact Impression - Usage of escalator graphics will result in a high impact rate to pedestrians. Pedestrians will see as many as 50 steps and 3 meters of handrail as they ride escalators for over 30 seconds.
Unrestricted Message Space - Aap!Global can tailor installation of graphic to popular escalator steps and handrail models providing advertisers with large, high impact advertising spaces.
High Impact - Influence point of purchase shoppers - escalator graphics do not compete with traditional media and capture audience attention before entering points of purchase.
Targeted - Escalator are usually located at points of purchase.
Easy to Use - Aap!Steps fit easily in existing properties with minimal owner involvement.
Non-Traditional - Aap!Steps invites non traditional firms to place adverts in the out-of-home segment

Examples of Advertising on Escalators

Aap!Global has experience implementing campaigns globally for clients of various sizes. Limited only by creativity, advertisers, brand managers can utilize Aap!Global's easily applied adhesive technologies to brand escalators in a variety of fun and impactful ways. From handrails, to steps, to panels - there is no limit.