Aap! Rails - Escalator Handrail Advertising - Aap!Global World Leaders in Escalator Handrail Advertising Technology

Aap!Rails - Overview

Aap!Rails enables advertisements, branding, and other decorative communication material to be easily applied to escalator handrails around the world. Easily communicate with riders at shopping malls, transit systems and airports during average rides of 30 seconds.

Aap!Rails Benefits

What Escalator Owners Gain:
• Increased revenue at marginal cost
• Utilization of previously unproductive structures
• Better communication with riders
• Enhanced location aesthetics and ambiance, leading to stronger customer relations and increased ridership
• Minimal involvement from escalator owner!

Usage counts estimate that 70% - 90 % of people utilize escalators even when stairs are also an option!

What the Riders gain:

• Improved escalator appearance
• More interesting environments
• Source of “food for thought”
• Antimicrobial protection for handrails, giving riders a sense of comfort and limiting riders’ exposure to contagious disease
• Limited static electricity with Aap!Rail film

Aap!Rails allow marketers to effectively capture the attention of riders during average 30-second escalator rides.

What the Advertisers gain:

• Opportunity to capture public attention with new advertising platform
• Marketing avenue provides high-impression frequency
• Innovative ad placement to beat other marketing noise
• New mode of marketing to drive client “buzz”
• Long impression period as average rider is on escalator for 30 seconds
• Great medium for viral marketing

Location: Lumine Department Store - Tokyo Japan

Click play above to watch a short clip on the Branded Escalator Handrails @ Oracle OpenWorld 2007.

Source: Independent Aeon Group Study conducted at Takashimaya department store in Chiba, Japan.

Aap!’s Role

Aap!Rails utilize existing structures at almost no extra cost to owner.

Aap! manages the entire process:
• Initiates and manages communications with companies seeking advertising
• Coordinates advertising logistics, including artwork and campaign copyright
• Manufactures Aap!Rails to local community standards
• Will work within all safety, security and other protocols
• Carries out installation and removal process of ad campaigns at designated facilities

Location: Japan Horse Racing Association- Tokyo(Chiba) Japan

Aap!Rail Film Properities

Aap!Rails uses a high quality polymer composite adhesive that is printed through high quality ink jet technology. Wide spectrums of high quality colors are captured effectively.

Film Features
- High flexibility
- Flame Retardent
- Superior durability
- Brilliant surface
- Durable color brilliance
- Anti-scratch qualities
- Anti-static properties
- Instant adhesiveness, strong bonding power, yet easy to clean.

FAQ

Why are these advertisements so effective?
Commuters subconsciously and frequently interact with targeted Aap!Rails advertisements daily. Aap! calls this the power of innovative advertising. Daily contact with contact media like Aap!Rails is effective and further enforces media exposure.

Aap!Rails allow marketers to effectively capture the attention of riders during average 30-second escalator rides.

What about safety?
Our partners in the development of the Aap!Rails medium have developed and installed hundreds worldwide without any damage to machines or users.

When utilized properly and safely, escalators are one of the safest and most efficient modes of transportation. We can also include safety messages at regular intervals on the film to remind users to safely exit the escalator.

How long does it take for Aap!Rails to be operational?

Installment on escalators averages less than two hours per machine.

What percentage of revenue is shared with the escalator owner?

Revenue share is negotiated on a system-by-system basis.

Will Aap!Rails replace the actual escalators or handrails?

No. The Aap!Rails system safely applies adhesive films to existing escalator handrails (both rubber and TPU).

Handrail laminates can be customized and scaled to escalator specifications.

How long can Aap!Rails be in place?

Aap!Rails film is of high durability. Our product has been tested to last as long as ten months on heavy usage machines. Currently most campaigns last 55 days due to client request.

What are ideal locations for Aap!Rails!

Transportation hubs, convention centers, hotels, large department stores, urban airports, sports arenas, shopping malls and more.

Are there limits on what type of escalators on which Aap!Rails can be used!

Nope, because Aap!Rails works with existing machinery we can customize solutions to meet worldwide escalator standards. The escalator does need to be in working condition, free of defects and operational.

What can go on Aap!Rails?

Aap!Rails can be used in decorative contexts or for advertising.

Where have Escalator Handrail Advertising been installed?

Aap!Rails have been installed around the world with over 500 installations in Japan, Norway, Russia, Kuwait, Dubai, Australia, Spain, Chile, Venezuela, USA, Korea, Singapore and many other locations.

Can we combine Escalator Handrail Advertising with other mediums?

Sure - mix Aap!Rails with traditional poster, billboards or use some of our other alternative mediums like animated lenticular billboards or escalator step advertising or even intunnel subway advertising. Be limited only by creativity!

Are there any other examples of success with Aap!Rails?

In Japan escalator handrail advertising has been secured and installed on more than 150 sites